ECRU

Madagascar vanilla, cooled burnt sugar, and soft powder. Previously known as Buy Now, Beach Later.
Regular price$34.00
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  • In stock, ready to ship
  • Backordered, shipping soon
  • Free US shipping on orders over $175, Free Global shipping on orders over $350.

TOP
Bergamot • Cooled Burnt Sugar • Madagascar Vanilla • Vanilla Absolute

HEART
White Musk • Soft Powder Accord

BASE
Texan Cedarwood • Moss

Credit card confidence and first-class plans. Madagascar vanilla and cooled burnt sugar cut with a slick flash of bergamot. Dries down into a polished, powdery skin musk and grounded cedarwood that smells effortless, airy, and inherently expensive.

Byredo Gypsy Water, Diptyque Eau Duelle, or Glossier You.

THE VICE RITUAL: PREP & BASE

Long lasting projection doesn't start with the nozzle... it starts in the shower. To get an uninterrupted 8+ hour wear, build a hydrated base that binds fragrance to your skin:

  1. CLEANSE: Start in the shower with our Whipped Soap to strip away impurities without drying out your skin's natural lipid barrier.
  2. HYDRATE: Follow up with Vice Cream on damp skin to create a rich, moisture dense base layer.
  3. LOCK IN: Seal it all with Body Oil on high friction heat points. Hydrated skin holds raw fragrances dramatically longer than dry skin.

THE APPLICATION: CHOOSE YOUR LEVEL

Once your base layer is set, choose your level of intensity:

  • THE ETHEREAL RITUAL (Subtle, Intimate, Office Ready): Mist two pumps into the air directly in front of you and walk through the cloud.
  • This creates a soft, microscopic halo of scent across your hair and garments for a room-softening aura that stays close and intimate for 8+ hours without overwhelming tight spaces.
  • THE LOUD RITUAL (Unfiltered, High-Tension Projection): Spray that shit—5 to 10 direct pumps across your heavy clothing. Apply directly to outerwear, jacket linings, sweaters, or collars. Fabrics hold raw fragrance far longer and safer than bare skin, leaving an unmistakable trail that fills the room.

Handcrafted Freshness:

Every Vice of Vieve product is handcrafted by our three-person team. No extra warehouse stock, no mass production. Your bottle is compounded fresh only after your order is placed, ensuring a flawless final product and maximum shelf life.

Processing & Delivery:

Great things take time. Please allow a 7–10 business day processing window for us to hand-pour and meticulously package your order before it ships. Tracking will be provided via email the moment it leaves our studio.

Returns & Customer Care:

Due to the intimate, small-batch nature of our products, all sales are final and we cannot accept returns or exchanges. However, your experience is our top priority. If there is a genuine issue with your delivery, reach out to us at sos@viceofvieve.com and we will make it right.

ECRU
ECRU
ECRU
ECRU

Why You'll Love It

Long-Lasting Scent


Meticulously blended to project and linger. Each formula is designed to carry your fragrance throughout the entire day, not just at first application.

Botanical Ingredients


No fillers. Just rich, plant-driven ingredients and raw botanical oils that actually transform your skin’s barrier.

Ritual-Ready


Our addictive scents are designed to be worn together across the full collection for an immersive, full-body experience.





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