THE BRAND

"I AM NOT A CEO. I AM MY BUSINESS, AND MY BUSINESS IS ME."

THE ORIGIN STORY

It started with a vision. As an avid fragrance collector, I spent over a year searching for a very specific scent profile—something that felt distinctly mine, but didn't exist on the market. Having worked in a chemical lab as a data analyst, I’ve always been obsessed with the science of chemistry and formulation. I realized that if I wanted scent profiles made with absolute precision, uncompromised quality, and real creative independence, I needed to create them myself. I bought my first perfumery tools, immersed myself in formulation, podcasts, and raw materials every waking second, and began compounding. What began as a personal mission to create the exact scents I wanted turned into Vice of Vieve.

SCENT AS IDENTITY

Whether you realize it or not, scent is a core part of your identity. It’s the invisible signature you leave in every room you enter. Scent has the power to shift your reality—It can turn a plain t-shirt into a mood, or give you the edge you need walking into a room that matters.

Vieve comes from my name, Genevieve. And while "vice" usually gets a bad rap, not all vices are bad. Scent is mine. From fine fragrance and home atmosphere to laundry and car scents, surrounding myself with incredible fragrance brings joy not just to me, but to the people around me. There is nothing like someone walking up to you with a massive smile just to tell you how good you smell. It’s an instant pick-me-up.

Clean Gourmand isn't an industry term we borrowed — it's a category we built. Sweetness without the haze, formulated first, named after.

HANDMADE IN-HOUSE

Vice of Vieve isn't a hands-off, white-labeled operation. Every single formula is developed, tested, and compounded in-house. I am 100% hands-on with every aspect of this brand—from raw material sourcing and product development to graphic design, web code, and hand-pouring every batch daily.

THE COLLECTION

Fine fragrance worn on skin. Oils worn close. Parfum layered onto fabric and surfaces long after you've left the room. Balms and creams that carry the scent into your everyday. One formulation, every medium.

How you feel about Vice of Vieve and your experience with these products means everything to me. Thank you for letting my work become a part of your daily vice.

Nearly 50 scents. One drop. October 2.

The rebrand continues — new releases and fan favorites, all in their new look.

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AIRHEAD

*SECOND BATCH — freshly made, let it rest before first wear. Vanilla and marshmallow air — the softest thing you'll ever wear.

from $34.00 · 15ml
STICKY FINGERS

Brown sugar, cinnamon, and marshmallow — the inside of a cinnamon roll, bottled.

from $26.00 · Whipped Soap - 4oz
MOON MILK

A moonlit lagoon hidden in the jungle — clean, lush, and glowing.

from $32.00 · Body Oil - 60ml
CAVIAR & CASHMERE

Vanilla caviar, melted marshmallow, and cashmeran — high-sugar luxury, sweet and unmistakable.

from $26.00 · Whipped Soap - 4oz
SECOND NATURE

Almond, vanilla, and ambrette — sink into your second skin.

from $26.00 · Whipped Soap - 4oz

…and dozens more, October 2.